Power Up Your Image.

To race on the autobahn, would you choose to drive a 6-cylinder jeep or a Ferrari? Obviously, a Ferrari would win over a jeep, even the fastest jeep, right? Ironically, although decreasing their odds of winning, many smart men are choosing to wear jeep-like clothing when racing around conducting business -- even in today's highly competitive business environment.



Business is a game. What you wear is one of your first moves, a fundamental strategy in order to win. Just as the best sports equipment can help an athlete gain the competitive edge, stylish businesslike apparel adds horsepower and panache, giving you a leg up in your career.

First impressions and the visual aspect have never been more critical than they are today. Thanks to the technology explosion, business moves at a faster pace than it did even a decade ago. Harry Beckwith, author of Selling The Invisible , says that people do not simply form impressions, they become anchored to them.

Based on visual clues from others' attire, grooming, posture, and demeanor, we unconsciously assess who we think they are. Then we decide how we are going to respond or treat them -- all in a matter of seconds.

What exactly does that mean for ambitious men who want to get ahead in their careers? Start by thinking of your goals and just how fast you want to achieve them. In the race for success, do you want be perceived as ordinary or extraordinary?

"add power to your casual image"

Faced with more apparel choices than ever before, many men feel puzzled over how to put together a casual outfit that sets them apart. To command respect and add an air of authority to your overall image, follow these five power-up tips when dressing down for business.

Tailored jackets
Jackets can always be removed if you want to appear more casual.

Quality shirts
Shirts speak volumes; they take center stage when you're not wearing a jacket. Tumble-dried collars do not place you neck and neck with the winners in the race for success.

Dressy trousers
Power up with well-balanced, high-quality trousers; avoid cheap polyester varieties unless you want to signal that you don't mind being walked on. Polyester's main claim to fame: carpets.

Stylish all-leather shoes
Shoes reveal your secrets and are primary indicators of your socioeconomic status. To look like a winner, buy quality shoes and keep them in mint condition.

Leather belts
Choose belts that are expensive -looking -- in the same color tone as your shoes.

Steer your career into the fast lane. Maximize your horsepower by powering up your image today. Be consistent, power up every day, and enjoy being a winner. What's more, be a magnet for success and greater achievement.

www.casualpower.com